Hello!
I’m a game design ambassador with a magic sketchbook. I make complex systems feel like play.
Sketch to explore
My storyboards landed in two Autodesk CEO keynotes --- and win stakeholder buy-in on every team.
Gaming to engage
MeYou Health's Daily Challenge: 71% of users still playing after 90 days. Play + intrinsic reward = behavior change.
Play to learn
Doctors learn faster when they're playing. Product Theater put hundreds of physicians in live competition at conferences --- and bankrolled the studio.
Research to discover
I anointed homes with Post-its and disposable cameras. The user insights earned a CES 2005 Award and two IoT patents.
Data to empower
Walkadoo users who played socially walked 1,000 more steps per week. That's not a feature. That's a randomized controlled trial.
Prototype to solve
4 prototypes. 80 days. During a hostile takeover, a hiring freeze, and looming layoffs. Team Prototype delivered anyway.
World Building to win
I don't design features. I design the economy, the social dynamics, and the success metrics.
Present to give back
Speak about a topic you love. Frequent, engaging presentations ensure that as we grow in expertise, we don’t lose the ability to clearly share what we know.
Presented and paneled on the power of games at The White House, CMU’s Entertainment Technology Center, Boston University, PAX East, TEDxGrandRapids, Games for Health Conferences, and Autodesk X Summit
A bit about me
I spent 4 years at Hasbro crafting games people cherish. 6 years at MeYou Health building well-being apps so engaging they were validated in clinical trials. 2 years at Autodesk leading data-driven prototype development that made learning feel like play. 4 years at Level Ex cultivating award-winning apps for doctors, designing live conference game shows, and growing a hybrid-remote studio culture for deeper collaboration.
I’m an optimist who believes game design thinking is the way to genuine engagement in every industry that matters. Because play is how humans learn.
My TEDx talk imagined a future where children could play board games to experience different career options as engaging simulators. Now, with today’s AI tools, there has never been a better time to create professional games in every genre and industry to teach humans the skills they need to live productive, healthy, and meaningful lives.
That future is buildable. Let’s build it together.
Hello, I’m Bill and I’m happy to meet you. Thanks for visiting! Please check the other sections and learn more about me.
Bill lives and volunteers at Goldfish Pond just 10 miles up the coast from Boston, MA USA
Greetings!
I’d love to hear about your project or design needs. Let’s Zoom chat for some smart talk. I look forward to meeting you.
Sincerely,
Bill Sabram
“It was a distinct pleasure to have had Bill Sabram as a key contributing member of Hasbro Games’ Product Development team when I was Vice President of the Product Development Department. Bill tackled every assignment with a positive attitude, dissolving barriers between disciplines and replacing them with bridges of communication and support. He was one of the strongest designers of the Hasbro Games team with remarkable creativity and an ability to inspire others, elevating the entire team’s performance.
I highly recommend hiring Bill (and I would hire him again). If you have the opportunity to invite Bill Sabram to join your team, grab him with both hands and don’t let go. Otherwise it will be a missed opportunity. ”