Scientifically validated
In 2010, I became the lead game designer at MeYou Health, a Boston healthcare start-up. We scaled from 7 employees to 80+ and had unheard of user engagement. I designed a point economy across a suite of clinically validated app. In 2015, I also led a new product discovery group: Team Prototype.
I collaborated with each team at MeYou Health to research, create, prototype, support, and market a suite of clinically validated web and mobile apps that improved health and well-being.
How did Daily Challenge get such incredible user engagement? Our multiple clinical trials scientifically validated that genuine social interactions improve health and well-being.
Sedentary behavior has become a serious health risk. MeYou Health used the latest step tracking technology to empower a social experience that got people walking, talking, and feeling better.
Before step tracking was built into every smart phone, MeYou Health partnered with Raiz Labs to detect phone movement as you took the stairs, and virtually climbed famous monuments in an iPhone app.
“When businesses talk about introducing collaboration, design thinking, and creativity into an organization, people like Bill are what they have in mind. He is communicative, an advocate for fun, tireless in thinking how to improve a product, and masterful at connecting the dots.”
As a Professional Game Designer, I’ve also built discovery groups, sketched sale pitches, and spoken about game design and behavior change design.
#0001 TimeWalk: to avoid sitting all day.
Pitched a proposal, built a team, and led a discovery group that created 4 Pixate prototypes in 80 days. This was achieved as a hostile takeover rocked the company, a hiring freeze descended, and layoffs loomed.
Concept sketches for 3 new stamps in Daily Challenge.
My sketches were a big part of the MeYou Health experience, driving the design of countless product stamps, level-up trees, track images, and sales pitches. In fact, my art was framed and hung in the office!
Every game design talk should include this slide.
I spoke at the Games for Health Conference from 2010-14, attended annual planning retreats with the Robert Wood Johnson Foundation in Portland, Maine, and contributed to a panel-discussion on Games for Health at the White House in 2012.
“Bill brings tremendous insights to any product discussion and is an excellent sounding board for new ideas. He is always working in concert with the rest of the team so that everyone levels up.”
