About
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35+ games shipped
Hello, I’m Bill. Welcome to my About page.
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5 patents • 3 domains
My Maxims
Swing a design hatchet.
Chop the complexity in half. Playtest. Then swing again. Game designers forget their amazing ideas were once new to them. New players get overwhelmed. Keep reducing until you find the core loop, then build back carefully. Removing features is often more powerful than adding them.
Resist the urge to make it beautiful.
Polishing feels satisfying, but it's a trap. Keep your prototypes loose. Avoid full-color and photorealism. Black and white sketches signal an idea can still change, and it invites input from everyone, not just visual thinkers.
Feedback dries up when collaborators see something that looks final. They assume it's finished, or that changing it would take too much time and effort (including AI tokens!) My storyboards have rallied teams, won executive buy-in, and earned full-time job offers.
Only change one variable before you playtest anew.
Modify two or more things at once and you'll never know which game levers connect to the feel of your game. Prototyping uses the scientific method. Only modify ONE dynamic at a time. Discipline here saves you time because you learn WHAT and HOW each game feature impacts the overall player experience.
Speak publicly each year about something you love.
As expertise grows, the ability to share it clearly has to grow with it. Speaking keeps you humble and connected to people with the same questions you once had. I've spoken at The White House, TEDxGrandRapids, GDC, Games for Health, and Carnegie Mellon — find your topic, find your audience, show up. It doesn't take much prep. What's normal to you is valuable to someone else.
An Origin Story...
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